Donna Karen wants shops to change what they stock according to seasons

It’s happened to the best of us. We’ve walked into a store in the middle of the summer to get ourselves kited out with a new bikini for our summer holiday, only to find we’re too late and the shelves are already stacked with cosy looking jackets for the winter.

They may look lovely, but let’s face it, that parka is not going to be any use to us on a beach, unless of course you have very poor circulation.

And guess what, we’re not the only ones that get frustrated about it.

Designer Donna Karan is fighting to get the system changed. “I hate to say it, somebody’s got to take the leap of faith and deal with the June, July market,” she told WWD. “Pre-fall shouldn’t exist, I’m sorry. Wrong. Let’s start there. We’ve got to bring clothes into season.” Donna has said she wants clothes, especially winterwear, to hit shelves when, well, it’s actually cold.

We can see Donna’s point, and completely agree that it’s a bit of a nightmare finding fashions to suit seasons when the shops are one step ahead. We’re sure were not the only ones who struggled to get excited about the pretty floral short sleeved tops when it was snowing back in early Februar, but will doing this change the whole fashion ethos and catwalk shows as we know them?

Let us know what you think by leaving your comments below.